An identity for a joinery, carpentry and woodworking company called Meadow Joinery.
The logo came from the idea of wood-block printing and the skill and beauty within carpentry. I used the tree to help evoke the meadow and nod to where the material originates from.
The project also entailed a website redesign, stationery and vehicle livery/graphics.
Choosing a typeface that evokes craft and detail.